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Outdoor Reps Association
Outdoor Reps Association
ORA plans in light of COVID-19

After holding a virtual show for 2020, we're currently in the midst of planning an in-person show for June 2021.


After such a difficult year and with many brands still enforcing travel restrictions, we anticipate that the ORA show will be an ideal venue for retailers to connect with the brands they need.


ORA reps are committed to the success of our retailer partners, and store buyers are encouraged to use the directories on this site (links at left) to connect with the people and products that can help drive their success.

Industry resources
Several industry organizations have compiled resources for responding to the pandemic:
OIA
SIA


About ORA

Outdoor Reps Association (ORA) is a trade association with the mission to connect reps and retailers in the upper Midwest. Our membership is composed of sales professionals who represent both established and up-and-coming brands in the outdoor recreation industry, including apparel, footwear, and accessories for all sorts of outdoor lifestyles.

Our signature event is our summer trade show, where hundreds of rep/retailer meetings help both parties plan their business for the next selling cycle.

Each year we connect retailers from our region with hundreds of the brands they rely on to run their businesses.

The Buyers' Guide (currently 2019 edition) is available for download(PDF file, 5.8 MB).

This website is the most up-to-date resource available for connecting with outdoor brands in the Midwest.

To learn about becoming an ORA member or to be added to mailing lists for the show, please contact us.