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Outdoor Reps Association
Outdoor Reps Association
ORA is the upper Midwest's #1 resource for connecting specailty outdoor stores with the apparel, footwear, accessory, and equipment brands they need


Outdoor Reps Association (ORA) is a trade association with the mission to connect reps and retailers in the upper Midwest. Our membership is composed of sales professionals who represent both established and up-and-coming brands in the outdoor recreation industry, including apparel, footwear, and accessories for all sorts of outdoor lifestyles.

Our signature event is our summer trade show, where hundreds of rep/retailer meetings help both parties plan their business for the next selling cycle.

The 2022 ORA show is scheduled for June 21-23 in Exhibition Hall at the Alliant Energy Center in Madison, WI.

Each year we connect retailers from our region with hundreds of the brands they rely on to run their businesses.



This website is the most up-to-date resource available for connecting with outdoor brands in the Midwest.

To learn about becoming an ORA member or to be added to mailing lists for the show, please contact us.