Outdoor Reps Association (ORA) is a trade association with the mission to connect reps and retailers in the upper Midwest. Our membership is composed of sales professionals who represent both established and up-and-coming brands in the outdoor recreation industry, including apparel, footwear, and accessories for all sorts of outdoor lifestyles.
Our signature event is our summer trade show, where hundreds of rep/retailer meetings help both parties plan their business for the next selling cycle.
Each year we connect retailers from our region with hundreds of the brands they rely on to run their businesses.
The Buyers' Guide from the 2017 show is available for download (PDF file, 5.4 MB).
The 2018 ORA Summer Show will take place June 19-21 at Exhibition Hall at the Alliant Energy Center in Madison, WI.
Lodging information will be available starting in late fall 2017.
To learn about becoming an ORA member or to be added to mailing lists for the show, please contact us.